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Surprise with Xperia phones: even Sony didn't expect that

Last updated on March 9, 2021

Image source: GIGA – Sony Xperia 5

Sony smartphones are real slow-moving goods – aren't they? Somewhat surprisingly, new numbers reveal a kind of trend reversal in Xperia cell phones. Despite the corona crisis, the Japanese manufacturer has achieved what nobody would have thought it capable of.

Sony: Xperia sales remain stable

Sony's cell phone division is still a problem child, but the light at the end of the tunnel seems to have been reached. There were 600,000 units sold in the third quarter of 2020, which certainly doesn't sound like much, but is a real milestone at Sony. For the first time in a long time, there was no crash compared to the same quarter of the previous year. Sales are stable despite the world grappling with a pandemic.

It looks even better when it comes to sales. From July to September 2020, Sony achieved sales of 647.1 million euros here. A year ago in this period it was 635.7 million euros. Sony Mobile Communications believes that it is on the right track and wants to make a profit for the first time in four years. So far, the division has been cross-financed by other areas of the group. One would like to hold on to the production of smartphones, it is said by Sony again and again.

Most recently, Sony had presented the Xperia 5 II with a 120 Hertz display and a 12 MP triple camera. Videos with 4K are possible here with 120 frames per second. More about the cell phone can be found here in the video:

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Sony: Market share remains low

Even if the numbers now presented are certainly cause for joy for Sony, there is still a lot of work ahead of the group. According to StatCounter, the market share in Germany is just 1.23 percent. A year ago things looked even better at 1.74 percent. In the home country Japan, the market share is now also in the single digits: 9.72 percent means second place here, ahead of Huawei and Samsung, but they are certainly no reason for champagne corks popping.