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Xiaomi's clever plan: Behind the chaos is full intent

Last updated on March 9, 2021

Keeping an overview of the smartphone range from the Chinese manufacturer Xiaomi is not exactly easy. Customers are being duped with confusing names, constant new editions and regional differences – but there is another completely different reason for the chaos.

Xiaomi: Cell phone names don't make sense

Hardly any other smartphone manufacturer brings new cell phones onto the market as often as Xiaomi . Keeping an overview is now almost impossible. Now the YouTuber TechAltar has rummaged through the entire portfolio of Xiaomi and found amazing things. According to him, the manufacturer's naming policy deliberately makes no sense so that customers don't even know what they are actually buying. But that is only the half truth.

According to TechAltar , Xiaomi is currently introducing one cell phone a week. In the rarest of cases, however, it is really a new smartphone, only the name has changed. Xiaomi now uses no less than 10 different additions for "Lite" versions and 8 for "Pro" versions.

With names like “S”, customers cannot be sure whether it is a weakened version of an existing cell phone or a next-generation smartphone. In the Redmi 3s, the "S" indicates a slimmed-down version, and in the Redmi Note 9S it is the Pro version. The letter can also stand for a whole series.

More about the Xiaomi Mi 10T Pro can be found here in the video:

Xiaomi phones: "X" and "Max" mean nothing

While with other manufacturers the addition "Max" clearly refers to a larger variant, Xiaomi takes a different approach. There is no size difference between the Redmi Note 9 Pro and Pro Max. Depending on your mood, an “X” means a Lite or Pro version – or, as in the case of the Redmi 4 and Redmi 4X, exactly the same mobile phone.

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From Xiaomi's point of view, the names make no sense either, but the reason behind them makes sense. The competition can be responded to faster if consistency is not so important, speculates the YouTuber. A global portfolio does not have a priority if local changes in China or India force a quick reaction – sometimes the name of a competitor is copied.

Read the original article here.