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Elon Musk crowns himself ‘Technoking’ of Tesla

Elon Musk has a new title at Tesla: “Technoking.”

The electric automaker announced the head-scratching sobriquet in a filing with the US Securities and Exchange Commission on Monday, along with chief financial officer Zach Kirkhorn’s new position as “Master of Coin.”

“Elon and Zach will also maintain their respective positions as Chief Executive Officer and Chief Financial Officer,” the filing concludes — just in case you were worried that Tesla was becoming a monarchy.

Musk, who recently lost his status as richest person on the planet after Tesla’s stock price dropped in February, could be looking for a confidence boost as his company’s once high-flying valuation falters. The company had one of the most impressive stock rallies of 2020, but has started to dip slightly in the early months of this year.


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