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Epic Games makes children’s privacy services free for developers

Epic Games announced Thursday that it would be making its parent verification services free for all developers in order to make it easier to build games that keep kids safe online.

Epic Games bought SuperAwesome, a safe kidtech company, last September. With this new addition to the company, Epic Games was able to launch its Kids Web Services (KWS) program, allowing developers to “verify the identity of parents or guardians when granting their children permission to use features that collect personal information.” Once a parent is verified through the system, they receive what Epic calls the “ParentGraph,” which makes it simpler to offer verification through other games on the Epic platform.

Epic says that this system not only protects children and parents, but “minimizes personal data processing, since the parent or guardian is only providing their verification details once.”

As part of the announcement, Epic Games CEO Tim Sweeney couldn’t help but offer yet another definition of the metaverse. “The metaverse will be made up of many types of experiences and will not be controlled by any one company,” Sweeney said. “This will require all of us who are building toward this future to create experiences that are not only interoperable but also take the safety of our audiences into account, no matter their age. By making KWS parent verification free we hope to enable more developers to create safer digital experiences, while empowering parents to make the choices that are right for their families.”

Over the last few weeks and years, children’s safety and online privacy has grown into a more pressing issue for federal regulators. Earlier this month, The Wall Street Journal reported on internal research at Facebook suggesting that Instagram knew how the social network had a negative effect on the mental health of teenagers. In 2019, TikTok paid nearly $6 million to the Federal Trade Commission for violating a children’s privacy law, called the Children’s Online Privacy Protection Act, or COPPA.

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By making KWS free for developers, Epic Games says that it’s making it easier for more companies to provide kid-friendly services while adhering to laws like COPPA.

“Regulators around the world have led the charge by introducing laws intended to make the internet safer for kids like COPPA in the US, the Children’s Code in the UK and GDPR-K in Europe,” Dylan Collins, founder of SuperAwesome, said in a statement Thursday. “We share this vision and want to make compliance an accessible reality for developers and creators of all sizes. Free parent verification is a critical industry step to make it easier for everyone to say yes to kid-safe experiences.”

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