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Smartphone sales: Samsung takes back the top position from Huawei

Last updated on March 9, 2021

In the third quarter of 2020, Xiaomi also manages to overtake Apple for the first time – but that should change again at the end of the year thanks to the new iPhone .

The new numbers on smartphone sales are here. (Icon image) (Image: Wesley / Keystone / Getty Images)

According to market analysts Canalys and IDC , Samsung was once again able to position itself at the top of smartphone sales in the third quarter of 2020. The South Korean manufacturer benefited from the strong Indian market as well as increasing sales of smartphones under 250 euros.

This is also reflected in Samsung's quarterly figures. Overall, Samsung was able to sell 80.4 million devices in the third quarter of 2020, which corresponds to a market share of 22.7 percent and a growth of 2.9 percent compared to the third quarter of 2019.

This enabled Samsung to displace Huawei from first place, which the Chinese manufacturer had captured in the second quarter of 2020. Further falling demand for Huawei smartphones in the markets outside of China as well as in China have resulted in a 22 percent drop in sales compared to the third quarter of 2019.

Xiaomi overtakes Apple

Xiaomi managed to leave Apple behind for the first time in the third quarter of 2020. With 46.5 million devices, the company ranks third, with growth of 42 percent compared to the third quarter of 2019. 53 percent of the devices sold are in the Chinese market, but Xiaomi also continues to have a strong presence in India and Europe.

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IDC / Screenshot:

Samsung Galaxy S20 FE

The fact that Apple has slipped into fourth place is largely due to the postponed sales start of the iPhone 12 . Instead of presenting his new iPhone in September as usual, i.e. at the end of the third quarter, this did not take place until October due to the coronavirus 2020. Accordingly, the analysts assume that Apple will catch up in the fourth quarter – it is likely that the company will then position itself higher.

Vivo made it to fifth place on the list of market researchers, with a growth rate of 4.2 percent compared to the third quarter of 2019. Vivo recently also launched in Germany, the manufacturer's first smartphone in this country is the X51 .